Nike IRM Manager, Marketing in Tokyo, Japan

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Consumer conversations and relationships fuel the work of Nike Marketing. It’s the fuel that has built one of the most recognizable brands in the world. Nike Marketing captures the science, art and emotion of Nike's innovations and connects them with the hearts, minds and souls of athletes. The pros in brand strategy, advertising, digital engagement, product presentation, consumer analytics and more foster consumer connections via channels ranging from Nike Stores to social media. They approach marketing in a way that only Nike can: taking risks, pushing boundaries and inspiring consumers to be champions.


About the IRM NIKE.COM team

At Nike we see a vast amount of potential in the digital world. Over the years Nike has never been afraid to explore digital opportunities early on and that’s one of the areas where we hold a strong competitive advantage. You will be joining a team whose primary objective is to spread the Swoosh across a number of owned and external channels and will be working closely with merchandising, category brand and membership teams, as well as a number of external partners.

About the role

In this role, you’ll need to develop a strong understanding of the Nike brand, best ways to market the products and most importantly the consumer. You’ll need to work with numerous partners to make sure Nike brand voice is consistently heard across all digital platforms and is relevant to the consumer. You will also be expected to present your findings and insights to the broader team on a regular basis. Presentation skills are highly valued in Nike. We are looking for a strong team player who will be comfortable navigating the Nike matrix and working with multiple partners toward a common goal.


  1. Lead digital experience of Nike on external platforms and team up with merchandising and category brand to deliver business growth.

  2. Work with new business partners to expand the reach of Nike Direct channels and connect with consumer whichever platform she chooses to be on.

  3. Link site metrics to overall brand metrics for evaluation of strategy vs execution.

  4. Provide ideas and content that are inspirational, enriching, insightlful and entertaining for the consumer.

  5. Help develop and coach a team of high-performing individuals and drive strategic direction with regards to branding and revenue.


  • Bachelors’ degree in Business, Economics, Marketing or a related field required (an additional 2 years of experience in lieu of a degree). MBA highly preferred.

  • Good understanding of NIKE brand, digital platforms and Japanese consumer.

  • 5 years of previous digital experience in a brand or an ecommerce business.

  • Previous experience in orchestrating targeted communications, such as email, LINE, push notifications and/or overseeing website / app / project launch.

  • Demonstrated ability to turn data insights into recommended actions and to present findings to the broader team.

  • 2 years of experience in managing and developing a team.

  • Language requirement (e.g. Fluency in Japanese and English required. Minimum TOEIC 800+.)

Note to Recruitment Agencies : NIKE is not accepting candidate submissions from recruitment agencies NIKE does not have existing contracts with. NIKE will not be responsible for payment of recruitment fees for hiring of candidates whose resumes were submitted to NIKE employees or NIKE offices without NIKE’s prior permission.

人材紹介事業者の皆様へ : NIKE では、現在契約締結済みの人材紹介会社以外からの人材の紹介、斡旋等はお受けしておりません。 NIKE 社員やその他の NIKE オフィス宛てに応募希望者の履歴書をお送りにならないようお願い致します。 NIKE の事前の許可なく送信された場合、 NIKE は、その後希望者ご本人が採用された場合でも関連する費用の支払いにつき、一切の責任を負いません。

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID: 8125

Location: Japan-Tokyo-Tokyo

Job Category: Marketing