Visa Client Marketing Manager in Tokyo, Japan

Position Summary:

The Client Marketing Manager reports to the Director, Client & Merchant Marketing at JP Marketing and will deliver marketing value to our clients, working closely with Product and Client Relationship Management teams.


Based in Tokyo, Japan, the role will bring the “best of Visa” marketing to clients, working cohesively with the Visa marketing community locally and globally, Product, CRM, and MS&S

  • Contribute to developing deep client partnerships by providing marketing support including marketing analysis, insight development and campaign activities to assist clients to drive Debit and Visa portfolio growth

  • Work with the Product and CRM teams to convert client incentives into tailor-made co-marketing campaigns to drive acquisition, usage and retention

  • High quality execution of agreed marketing programs, evaluating effectiveness and efficiency of the programs to continuously optimize performance

  • Determine best use of Visa assets aligned with client strategies and optimal outcome for Visa

  • Manage vendors to ensure “client centric” view in the development and implementation of campaigns

Client Marketing Strategy & Activities

  • Develop promotion and go-to-market plans in close cooperation with local, regional and global stakeholders including Product, CRM, and MS&S

  • Deliver marketing insights & data capabilities to drive deep partnerships with clients including proprietary research, studies and best practice benchmarking through the Visa marketing community

  • Ensure client’s marketing needs are being met through cross-functional & regional teams on insights, measurement & co-creation requirements.

  • Provide in-depth understanding and analysis of payments industry, regulation, consumer trends and competition

  • Ensure effective in-market communication of the narratives for future of payments (FoP) and digital marketing.

  • Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved

  • Work with clients to drive internal staff advocacy for Visa brand and client co-marketing activities.

Leveraging VISA Assets & Budget Control

  • Support usage of Visa Global/Regional & Local marketing assets (i.e. Olympics and FIFA WC) aligned with Visa and client needs

  • Protect Visa via ensuring compliance with procurement, legal and financial control processes including Value in Kind (VIK) and Sponsorship Asset policy

  • Managing marketing costs ensuring expenditure is timely and on budget.

*KPIs *

  • Delivery of joint Visa/client objectives and marketing plans

  • Project/program delivery

  • Execution of Visa’s marketing capabilities

  • Client satisfaction scores (measured via annual client survey)

  • Consistently demonstrate Visa’s value & behaviors

  • Seven to ten years of relevant experience in a marketing team, ideally from similar industries such as Financial Services, Technology or Telecommunications

  • Marketing campaign management, particularly for multi-channel, digital centric campaigns

  • Marketing KPIs and return on investment analysis

  • Market research briefing, analysis and insight development

  • Understanding of media strategy / planning

  • Budgets & forecasting