Visa Client Marketing Manager in Tokyo, Japan

Position Summary:

The Client Marketing Manager reports to the Director, Client & Merchant Marketing at JP Marketing and will deliver marketing value to our clients, working closely with Product and Client Relationship Management teams.

Responsibilities:

Based in Tokyo, Japan, the role will bring the “best of Visa” marketing to clients, working cohesively with the Visa marketing community locally and globally, Product, CRM, and MS&S

  • Contribute to developing deep client partnerships by providing marketing support including marketing analysis, insight development and campaign activities to assist clients to drive Debit and Visa portfolio growth

  • Work with the Product and CRM teams to convert client incentives into tailor-made co-marketing campaigns to drive acquisition, usage and retention

  • High quality execution of agreed marketing programs, evaluating effectiveness and efficiency of the programs to continuously optimize performance

  • Determine best use of Visa assets aligned with client strategies and optimal outcome for Visa

  • Manage vendors to ensure “client centric” view in the development and implementation of campaigns

Client Marketing Strategy & Activities

  • Develop promotion and go-to-market plans in close cooperation with local, regional and global stakeholders including Product, CRM, and MS&S

  • Deliver marketing insights & data capabilities to drive deep partnerships with clients including proprietary research, studies and best practice benchmarking through the Visa marketing community

  • Ensure client’s marketing needs are being met through cross-functional & regional teams on insights, measurement & co-creation requirements.

  • Provide in-depth understanding and analysis of payments industry, regulation, consumer trends and competition

  • Ensure effective in-market communication of the narratives for future of payments (FoP) and digital marketing.

  • Review implementation of plans on an ongoing basis and provide guidance to external and internal stakeholders to ensure that KPIs are achieved

  • Work with clients to drive internal staff advocacy for Visa brand and client co-marketing activities.

Leveraging VISA Assets & Budget Control

  • Support usage of Visa Global/Regional & Local marketing assets (i.e. Olympics and FIFA WC) aligned with Visa and client needs

  • Protect Visa via ensuring compliance with procurement, legal and financial control processes including Value in Kind (VIK) and Sponsorship Asset policy

  • Managing marketing costs ensuring expenditure is timely and on budget.

*KPIs *

  • Delivery of joint Visa/client objectives and marketing plans

  • Project/program delivery

  • Execution of Visa’s marketing capabilities

  • Client satisfaction scores (measured via annual client survey)

  • Consistently demonstrate Visa’s value & behaviors

  • Seven to ten years of relevant experience in a marketing team, ideally from similar industries such as Financial Services, Technology or Telecommunications

  • Marketing campaign management, particularly for multi-channel, digital centric campaigns

  • Marketing KPIs and return on investment analysis

  • Market research briefing, analysis and insight development

  • Understanding of media strategy / planning

  • Budgets & forecasting